In 2009, I created an online music production business aimed at providing aspiring musicians with professionally arranged jam tracks to aid in the development of improvisation. RandomJammer, via it’s Facebook and Youtube channels, showcases performance videos recorded by musicians from around the world, creating an social online meeting place where solo artists can display their talents and gain valuable feedback from their peers. The successful implementation of online marketing strategies has resulted in attracting over 20,000 users on the RandomJammer Youtube channel and has been recognised as a highly professional educational resource that is utilised daily by musical institutions throughout the United States and Europe.